Online reflective research journal (begun Jan 2011) of my academic project researching the rise of online social network platform (SNP) businesses. Considering the reasons for that rise and why, within competing SNP businesses, Facebook dominates the SNP sector through the period of the research – and is that dominance sustainable, or replicable? As the research has developed, my focus has shifted to explore whether the […]

Zhang, W., Johnson, T.J., Seltzer, T., Bichard, S.L. (2010) ‘The revolution will be networked: The influence of social networking sites on political attitudes and behavior‘, Social Science Computer Review Vol. 28 No. 1, 75-92, Sage Publications Based on a telephone survey conducted in the US in 2008, the paper looks at the extent to which […]

James Curran and Jean Seaton, ‘Power without responsibility’ Routledge. First published 1997, this edition seventh edition, 2010. (Note – these reading notes were written some time ago but only just now added to the blog. My initial reading of the book prompted me to write this paper and this post). Notes from early chapters which […]

Katz, E., Levin, M.L., and Hamilton, H. (1963) ‘Traditions of research on the diffusion of innovation‘, pp 237-252, American Sociological Review, vol. 28, no. 2, American Sociological Association, Washington. The paper defines the process of diffusion of new ideas or practice within what the authors term an “accounting scheme” of elements, against which they review […]

Gladwell, M., (2010) ‘Small change: Why the revolution will not be tweeted‘, ‘Twitter, Facebook, and social activism’ The New Yorker, October 4, 2010. Gladwell starts by telling us the story of how four freshmen students from North Carolina A. & T. college, sat down at the lunch counter at a Woolworth’s store in Greensboro and […]

Fernback, J. (1997) ‘The individual within the collective: Virtual ideology and the realization of collective principles’, pp36-54 in ‘Virtual culture: Identity and communication in cybersociety’, ed. Jones, S.G., Sage, London. Fernback’s chapter explores how the tensions between individual and collective in offline society transfer to online cybersociety. How is cyberspace used as a public space? […]